You know the kind – an absolutely awesome deal – $50 off*.
You then read those conditions and the original deal doesn’t seem so great any more.
A Sideswipe reader shares the same story:
Dodgy marketing. The YMCA Auckland have a billboard promoting ‘eight weeks for $80 gym membership’, says a reader. “But in the terms and conditions you are required to sign up for a year ($21 a week) and then you’ll receive the extra eight weeks for $80.”
Please stop. You’re wasting your time and money only to get a kickback when people find out your trick. Honestly – no one is going to follow you up and go wow that’s a generous offer.
Offers/Specials/Discounts should be exactly what they say, shenanigans like this only betray all the other great work the brand does. Stop it. Now.