Collect -> Expose -> Spread

January 28th, 2010

These were the three words I jotted down in forming the basis of a new strategy.

Sounds super simple and relatively easy to execute.

The problem is whilst easy to understand the devils in the details.

What are we collecting? How do we collect? What do we expose? What’s the story? How do we get it to spread? What mechanisms are there?….

You can use a simple phrase to sell something.  Inevitably though you need to back it up with the execution of the details Рand that is exactly where people tend to fall down.

Remember the details.

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