Tag Archives: execution



Collect -> Expose -> Spread

January 28th, 2010

These were the three words I jotted down in forming the basis of a new strategy.

Sounds super simple and relatively easy to execute.

The problem is whilst easy to understand the devils in the details.

What are we collecting? How do we collect? What do we expose? What’s the story? How do we get it to spread? What mechanisms are there?….

You can use a simple phrase to sell something.  Inevitably though you need to back it up with the execution of the details Рand that is exactly where people tend to fall down.

Remember the details.


Without fanfare

October 6th, 2009

Starting without fanfare is a bit daunting and quite scary.

Shouldn’t I be shouting from the rooftops about what I’m doing?

Yes and no.

Shout from the rooftops once you’ve tested your product with paying customers AND they think it’s awesome.

However who starts off like that? Starting without fanfare lets you operate under the radar, quietly refine and build your business.

It also means you have market potential rather than converting a market that is fatigued by your shouting.

A good analogy is the franchise, do you think they rolled out hundreds of McDonalds then figured out how to make a convenient meal?



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