bwagy, the blog of Ben Young

Wanting to raise funds for a charity? Build a business case.

If you can convince a company how their support of your charity is going to help build their business – just like any other external proposal they will seriously pay attention.

If you are continuously pitching for charity and donations you are going to be directed to the same person who is turning everyone  else away.  And that’s no help!

Pitch a business case, you will talk to different people and if it is compelling enough they will take you up on it.

Raising money from the general public? Do they same.  Make giving a donation compelling enough that people desire to give you funds.

I hear novel ideas all the time.

They are neat, fun, unique, likely to spread.

I love them.

Yet I often ask What is the Business Case?

What is the value?

Where is the monetisation? (direct or indirect)

Cash flow is key to survival.

Otherwise your idea’s not going to last in the long run.

(and thats not a cool idea).