Tag Archives: cafes

Why Cafes need wifi

April 8th, 2009

Like Airlines need bums on seats so do cafes.

In fact airlines are getting almost anything to get you on the planes at the moment, combining deals, deep discounting, rewarding frequent flyers.

Cafes locally on the other hand aren’t doing much.

They need bums on seats, drinking coffees, eating muffins, chatting with their friends.  If you see two cafes one empty and the other half full people tend to go for the half full one.  Social acceptance et al.

This is why wifi in Cafes should be ubiquitous, it is in some parts of the world, but not all.  And it should be free.  If you know a cafe owner tap them on the shoulder and whisper the secret to them.

Wifi will bring in clientele who will browse their email, maybe do some work, chat to their friends, use their smart phones to access the wifi.  Thus increasing those buying your overpriced muffins and coffee.  Cafes are about the experience, round the experience off for me when in the middle of the business day I want some time out from the office.

They are bums on seats, which makes your cafe more attractive vs being empty.

Enable your best sales people

March 15th, 2009

I am a fan of the cafe, constantly hold meetings there, nice atmosphere, food, drink.

A strong message at the moment I keep talking about is using your existing organisation to sell yourself.

Cafes are a great example of this, some staff are proactive can recommend something nice to eat, the daily special, maybe they can make you what you want.  Majority of them though, stand behind the food, dish it out, then process your payment.

The difference here is, some staff are sales people, taking initiative to help the business.  The latter are like cogs in a machine, follow the system, collect the paycheck.

I have good news, the latter can be trained! Give them some sales training, reward sales or increases in customer satisfaction.  Your employees know your products / services better than most, remind them that helping produce sales is a win/win for all.  

The same goes for clients & users.  All three should be your top sales channels.  They COULD be selling for you! but only if you help provide the tools for them to do so.

  1. Look at how you generate sales now.
  2. Then look at where you could be selling, give them a test.  

You’d be surprised at how effective alternative channels are.

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