Enable your best sales people

March 15th, 2009

I am a fan of the cafe, constantly hold meetings there, nice atmosphere, food, drink.

A strong message at the moment I keep talking about is using your existing organisation to sell yourself.

Cafes are a great example of this, some staff are proactive can recommend something nice to eat, the daily special, maybe they can make you what you want.  Majority of them though, stand behind the food, dish it out, then process your payment.

The difference here is, some staff are sales people, taking initiative to help the business.  The latter are like cogs in a machine, follow the system, collect the paycheck.

I have good news, the latter can be trained! Give them some sales training, reward sales or increases in customer satisfaction.  Your employees know your products / services better than most, remind them that helping produce sales is a win/win for all.  

The same goes for clients & users.  All three should be your top sales channels.  They COULD be selling for you! but only if you help provide the tools for them to do so.

  1. Look at how you generate sales now.
  2. Then look at where you could be selling, give them a test.  

You’d be surprised at how effective alternative channels are.

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