Tag Archives: charity

Eureka! Wurld

December 13th, 2009

wurld logo_2col

I have found it! Wurld water that is. A charity set up to sell bottled water.

For every bottle of water sold the profits go to helping the 1 in 6 worldwide who don’t have access to clean water.

Simple concept, nice branding, great cause to get behind (and please do).

Oh and did I say the bottles are made from corn starch thus biodegradable?

It’s not the complete answer but like the Prius it’s the beginning….

Charities should build a business case…

June 18th, 2009

Wanting to raise funds for a charity? Build a business case.

If you can convince a company how their support of your charity is going to help build their business – just like any other external proposal they will seriously pay attention.

If you are continuously pitching for charity and donations you are going to be directed to the same person who is turning everyone  else away.  And that’s no help!

Pitch a business case, you will talk to different people and if it is compelling enough they will take you up on it.

Raising money from the general public? Do they same.  Make giving a donation compelling enough that people desire to give you funds.

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