Using Google as a testing ground for copy
February 18th, 2010I did a bit of an article over at the NZHerald about it. Go have a read.
I did a bit of an article over at the NZHerald about it. Go have a read.
Sales Techniques how do you sell someone on what you’ve got?
Honesty is the best tactic. When you’re honest you feel confident in what you’re selling, it forces you to focus on customers that will receive excess value and builds a strong relationship with your customer.
You can apply the old tried and true sales circles etc but I’ll be honest they do work but they’re not for me.
In approaching sales in the back of my mind is:
Based on this thinking the sales techniques to trick / trap consumers isn’t the best approach.
Thus approacing each meeting with the idea:
Is going to arm you with a solid way to sell your product to the right people and grow your business.
Consumers are increasingly sophisticated they want to be looked after they can read a sales pitch and it makes them uncomfortable. Transparency is the only winning approach.