Tag Archives: credibility

Standing on the shoulders of Giants

December 11th, 2008

This is a term I learned during my uni years.

The concept is that in an academic argument you use others research & findings to back your own.

Essentially by standing on the shoulers of giants before us we leveraged our argument and made it that much stronger.

I like this metaphor and it is just as applicable in business.

Who do you have talking about you? or even better are you viewed as a giant? (such that people want to stand on your shoulders).

If not you should seek to stimulate this, how can I leverage myself / our business by standing on the shoulders of giants?

You’ll see organisations do it by showing their customers off, we work with so and so multinational or authors do it frequently by getting other great authors to write the introduction.

So how can you stand on the shoulders of giants to help you?

The problem of legitimising

November 23rd, 2008

With a start up how do you legitimise?

What makes this concept real? how can we communicate that? how do we convince people that in all likelihood we will never meet but conduct business with?

Quotes, press releases, buzz, real physical address, photos via flickr, blogging, techcrunch mention..

All different routes.

How about a standard, a brand, voted for by the industry, like the Intel Inside brand.

A brand that reinforces legitimacy and rewards action.

Certain actions provide points, and start ups are only admitted once they have met criteria set by the community.

A brand that says we are a real business and are here for the long haul.

Now I’ll be the first to say, this isn’t for everyone, and if you are facing legimacy problems maybe there’s something bigger wrong.

However there is a real market need.

I don’t think this is quite the answer, but it’s less wrong than no answer…..

Let others do the talking

October 30th, 2008

Sometimes (in fact more often than not) it’s best to let others do the talking.

Instead of you selling, get your clients to sell for you.

Instead of explaining benefits, let your results speak for themselves.

Instead of explaining who you are, let others do that for you

Interesting approach, you should try it.

I am setting up a ‘What people are saying’ page (in progress).

Where I have asked a wide range of people to answer the question,

Ben is?

As (like you) I am many things to different people.

Feel free to jump in by tweeting with #bwagy or posting in comments or emailing me.

Otherwise give it a go yourself, let someone else do the talking.

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates