Let others do the talking

October 30th, 2008

Sometimes (in fact more often than not) it’s best to let others do the talking.

Instead of you selling, get your clients to sell for you.

Instead of explaining benefits, let your results speak for themselves.

Instead of explaining who you are, let others do that for you

Interesting approach, you should try it.

I am setting up a ‘What people are saying’ page (in progress).

Where I have asked a wide range of people to answer the question,

Ben is?

As (like you) I am many things to different people.

Feel free to jump in by tweeting with #bwagy or posting in comments or emailing me.

Otherwise give it a go yourself, let someone else do the talking.

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2 Responses to “Let others do the talking”

  1. Peter Says:

    Ben, great blog but you just highlighted the most important rule in old-school FMCG marketing. “Stock-outs are fatal.” – What the rule says is that if you put an ad on a bus for a new chocolate bar and next time you’re in the store and look for it and it’s not there you wont look again. – The moment has passed.

    Web traffic is the same. I’m sure by now your “What people are saying” page is up. – But it wasn’t up when I clicked it. I do love your blog posts, of course I’ll keep reading. But I’ll probably never make it to your “what people are saying” page.

    Takeaway: Old-school advertising lessons may be boring but some of them are still very relevent today.

  2. Ben Young Says:

    Peter, your absolutely right! I shouldn’t have posted that without some of the quotes there. Thanks for the nudge ๐Ÿ™‚

    Web traffic is worse, the attention cost is much higher. We have some up now and more will go up through the day.

    Thanks again. -Ben

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