Tag Archives: reputation



Let others do the talking

October 30th, 2008

Sometimes (in fact more often than not) it’s best to let others do the talking.

Instead of you selling, get your clients to sell for you.

Instead of explaining benefits, let your results speak for themselves.

Instead of explaining who you are, let others do that for you

Interesting approach, you should try it.

I am setting up a ‘What people are saying’ page (in progress).

Where I have asked a wide range of people to answer the question,

Ben is?

As (like you) I am many things to different people.

Feel free to jump in by tweeting with #bwagy or posting in comments or emailing me.

Otherwise give it a go yourself, let someone else do the talking.


What box are you in?

October 27th, 2008

It is human nature to put things into boxes.

We need them there so that we can relate and understand something in relation to everything else we know.

What box are you in?

What box have others put you in?

Are you happy with them? Identify some boxes…

Wait. 

Why do we need to be in a box? Our name is enough.  We need Ben Young.  We need Nike.  We need Alibaba.

Build a brand, let that be what defines you, avoid boxes, build your brand.

You need to ask, How can I build our company brand so that people ask for us not our box category?



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