Tag Archives: crowdscience

Test, Test, Test it all

September 10th, 2009

You can virtually test anything and everything online… there is amazing amounts of tools available to measure different things.

Measure traffic? Use Google Analytics (#1 if you don’t have basic traffic measurement installed please bang head against wall – it should be an assumption.)

Want to do Brand Monitoring? Check out Techrigy (Google Alerts on steroids)

Usability and heat maps? Use CrazyEgg (it beats Google Analytics Heatmaps hands down.

Measure E-Commerce? Set up Google Analytics Goals (and figure out where your business comes from).

Measure blog subscribers? Use Feedburner.

Find out more about your audience demographics? Use Quantcast & Crowdscience.

Want to find out which design / slogan/ offer creates the most business? Use A/B testing with Google Website Optimiser.

Use these to test your assumptions, tweak and improve again.  The web is a huge incubator for evolution or products to happen, so get evolving.

If you have any others feel free to share below in the comments…

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates