Test, Test, Test it all
September 10th, 2009You can virtually test anything and everything online… there is amazing amounts of tools available to measure different things.
Measure traffic? Use Google Analytics (#1 if you don’t have basic traffic measurement installed please bang head against wall – it should be an assumption.)
Want to do Brand Monitoring? Check out Techrigy (Google Alerts on steroids)
Usability and heat maps? Use CrazyEgg (it beats Google Analytics Heatmaps hands down.
Measure E-Commerce? Set up Google Analytics Goals (and figure out where your business comes from).
Measure blog subscribers? Use Feedburner.
Find out more about your audience demographics? Use Quantcast & Crowdscience.
Want to find out which design / slogan/ offer creates the most business? Use A/B testing with Google Website Optimiser.
Use these to test your assumptions, tweak and improve again. The web is a huge incubator for evolution or products to happen, so get evolving.
If you have any others feel free to share below in the comments…
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Tags: collecting data, crazyegg, crowdscience, feedburner, google alerts, google analytics, measurement, quantcast, techrigy, testing, usability, user behaviour, website optimiser
This entry was posted on Thursday, September 10th, 2009 at 7:43 pm. 
September 10th, 2009 at 8:29 pm
As well as Google Analytics, I’ve recently moved to use Clicky http://www.getclicky.com/ NIce interface and includes monitoring RSS / Twitter and shows real time visitors.
September 21st, 2009 at 7:21 pm
GetClicky is good for it’s real time service – definitely worth looking at.