Test, Test, Test it all

September 10th, 2009

You can virtually test anything and everything online… there is amazing amounts of tools available to measure different things.

Measure traffic? Use Google Analytics (#1 if you don’t have basic traffic measurement installed please bang head against wall – it should be an assumption.)

Want to do Brand Monitoring? Check out Techrigy (Google Alerts on steroids)

Usability and heat maps? Use CrazyEgg (it beats Google Analytics Heatmaps hands down.

Measure E-Commerce? Set up Google Analytics Goals (and figure out where your business comes from).

Measure blog subscribers? Use Feedburner.

Find out more about your audience demographics? Use Quantcast & Crowdscience.

Want to find out which design / slogan/ offer creates the most business? Use A/B testing with Google Website Optimiser.

Use these to test your assumptions, tweak and improve again.  The web is a huge incubator for evolution or products to happen, so get evolving.

If you have any others feel free to share below in the comments…

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2 Responses to “Test, Test, Test it all”

  1. Gareth Says:

    As well as Google Analytics, I’ve recently moved to use Clicky http://www.getclicky.com/ NIce interface and includes monitoring RSS / Twitter and shows real time visitors.

  2. Ben Young Says:

    GetClicky is good for it’s real time service – definitely worth looking at.

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