I just want to clarify (since I share ideas each and every day) an idea alone isn’t a business.
A business is a collection of ideas, executed in a fashion that generates profit.
An amazing idea helps a business spread, it forms the messages, builds the word of mouth but it is the collection of ideas and systems executed that make the business. In essence an amazing idea provides a wave for the business to ride but that wave is short lived unless you have something behind it…
You need to take your amazing idea and mix it up with some others (usually standardised ideas) to turn it into a business. Then you have something of amazing value.