Tag Archives: groups

[On] Extremists

March 25th, 2010

The reality is, no matter your beliefs, chances are you can find and connect with other people who share the same views.

That’s great, now you can have a club.

A place for all the extremists to hang out.  Being at the edge is good.  However when you realise that you can always find someone to reinforce existing beliefs… not so good.

You’d be better off chatting to other crazies.  Those that will debate and push back.  For they will ground you, keep you in check but also challenge.  Rather than reinforce.

Just a thought.

Relative Spheres of Influence, Change in

January 22nd, 2009

Relative spheres of influence are changing. And rapidly.

They are becoming fragmented, diverse and often a group provides a sphere of influence rather than an individual.

Traditionally it was friends and family who influenced your decisions, whether they be purchasing, career or clothing decisions.

Instead we had become much more transparent.

Suddenly your favourite blogger is providing you with business advice, your purchasing decisions are judged by average ratings on IMDB, your clothing is dictated by international fashion rather than local.

Firms have yet to wake up and realise this.

Some get it.  Others still struggle.

People exist in multiple spheres or Pods as I’ve discussed prior so can in turn be influential in multiple pods.

The good news is you can reach them, they will listen, if your worth listening to.

Now how do you reach these spheres? By being proactive online, building a blog, developing a local twitter presence, making your own iphone apps.

As the talkers are out there and they would love to hear from you.

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates