Relative Spheres of Influence, Change in

January 22nd, 2009

Relative spheres of influence are changing. And rapidly.

They are becoming fragmented, diverse and often a group provides a sphere of influence rather than an individual.

Traditionally it was friends and family who influenced your decisions, whether they be purchasing, career or clothing decisions.

Instead we had become much more transparent.

Suddenly your favourite blogger is providing you with business advice, your purchasing decisions are judged by average ratings on IMDB, your clothing is dictated by international fashion rather than local.

Firms have yet to wake up and realise this.

Some get it.  Others still struggle.

People exist in multiple spheres or Pods as I’ve discussed prior so can in turn be influential in multiple pods.

The good news is you can reach them, they will listen, if your worth listening to.

Now how do you reach these spheres? By being proactive online, building a blog, developing a local twitter presence, making your own iphone apps.

As the talkers are out there and they would love to hear from you.

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