Bringing your customers up to speed
January 25th, 2009Complaint #1 of internet marketers: my clients don’t get it.
This weeks Monday Ideas post throws half a dozen or so ideas to help them get it.
So here are some ways to help them get it whilst delivering value to them.
- Send a monthly newsletter of your 10 favourite blog posts
- Highlight your own blog posts of relevance to your customers, make them into a small ebook and send them around.
- Put together a compilation of podcasts, chuck them on an ipod and gift.
- When you come across innovation in their field, forward them on. (Tip: use google alerts to be proactive). This makes you invaluable to them.
- Forward on some of the more popular videos on YouTube. Then follow up highlighting the success of it.
- Write an email in the style of this blog post with some ideas
Go ahead teach them by showing them.
I do this all the time and not surprisingly my clients now come to me with ideas.
Tags: customer relations, monday ideas post
This entry was posted on Sunday, January 25th, 2009 at 6:02 pm. 