The Best Ideas are Free.
Think about it.
They are.
Why are the best idea’s free?
Free ideas have no obligation, they don’t need to fit your objectives, they don’t need to be held accountable, they are created with essentially no barriers.
No barriers = maximum potential creativity.
That’s my ideas post for the week. Take it away (it’s free) and enjoy.
The Best Ideas are Free.
Here’s an idea. A free one. Take it and run with it.
Microfunding. Microspends. Micropayments. Whatever you want to call it.
Take the concept of the long tail and apply it to spending online. Imagine the long tail of ‘small purchases’.
You could blow this wide open. Here’s $0.05 for that interesting pdf on your website. $0.10 for the youtube video i loved. $0.25 for that podcast that entertained me for an hour.
Doesn’t sound much does it. But imagine that 1 in 100 of your fans is a loyal fan whom will contribute $0.10/view. Now 10,000 regular visitors translates to: $10/day. Soon adds up.
Current ad rates ~$1cpm. Equates to: $0.001/visitor. If you could convince on average every visitor to contribute $0.01. Increased revenue 10 fold!
Ok.
Now imagine you are the company that facilitates all these micropayments.
Over the last few years we have seen the merging of convenience stores and petrol stations. A way of value adding given shrinking margins on fuel for vendors. Sweet.
However this combination slows down your service. Pull into a gas station between 7.30am and 9.30am. Chances are it won’t be a fast service.
How about this:
Done under 2 minutes flat. (could even guarantee service time like McDonalds)
Easily cover cost of extra attendant per pump. Help your customers out.
One step further.
Looking to differentiate? look at how you can ‘help’ your customers. They will love it.