Tag Archives: levers

From levers to tactility

September 6th, 2010

The touchscreen revolution is upon us.

No longer do we have to pull levers (like mouse, keyboards) to interact with media we can be hands on.

It is a massive jump, it’s the same as going from traditional media to social media, it adds an extra tactile layer which is responsive.

This direct feedback increases learning, changes the experience and makes it even more engaging.

This shift is something we all need to think about…


September 15th, 2008

Cogs are old school. Here is our business it runs automatically. It’s parts (employees) are cogs in a big system.

I hate the idea of cogs. I know that’s a strong word but i do.

Why do you think people go into the workforce excited, motivated and enthused. Then you see them 6 months later. Doing another day at the office. Sigh.

They have become cogs. Sad thing is this transpires to the rest of their life. Lower ambitions, Less happy, Have the blinkers on.

Wake up! We don’t need cogs anymore. If you need cogs I suggest you are doing something wrong. Do a double take. There is potential for each and every employee to become a thinker in their own right.

Thinkers innovate, thinkers are happier, thinkers impress your customers.

Think about it.

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates