bwagy Networking Theory
August 9th, 2009I saw a tweet from a fellow business owner a few months back, they had stopped having coffees and networking as they weren’t building any immediate business out of it……. hmmm
Bit stupid to stop networking if you ask me. ย Why? Well…
My theory basically is, no matter what you do, every person you meet at some stage in the next 5 years will either have a need for your service or will hold a conversation with someone who needs your service. ย So no meeting is wasted! (as long as you impress them enough).
Yes this is a long term view – but successful business is built over the long term. ย So don’t fret that every meeting has to turn over dollars; build relationships, think for the long term and it will pay off.
Don’t stop networking because money doesn’t come in straight away, keep at it, it pays off.