I saw a tweet from a fellow business owner a few months back, they had stopped having coffees and networking as they weren’t building any immediate business out of it……. hmmm
Bit stupid to stop networking if you ask me. Why? Well…
My theory basically is, no matter what you do, every person you meet at some stage in the next 5 years will either have a need for your service or will hold a conversation with someone who needs your service. So no meeting is wasted! (as long as you impress them enough).
Yes this is a long term view – but successful business is built over the long term. So don’t fret that every meeting has to turn over dollars; build relationships, think for the long term and it will pay off.
Don’t stop networking because money doesn’t come in straight away, keep at it, it pays off.