Tag Archives: npd



Design for the wrong audience

December 2nd, 2008

Having had some photos taken for upcoming projects, one of the ‘poses’ I had to do was face one direction, but look at the camera.

It’s like doing something but twisting it so its not quite natural.

It’s like a book for those who don’t read

Or an mp3 player for those who aren’t tech savvy

Or a internet radio station for those who don’t listen to the radio

What product can you take out of its normal context and realign it?

Chances are you can blow open that space and own it.


Involve your customers in the process

September 23rd, 2008

Think Orange County Choppers

You get to see the whole process from:

  • Product Research
  • Idea creation
  • Mock ups
  • Final product

You get to capture the whole story of this bike. 

They don’t need to market the bikes, they have already done it through the tv show.

The only question for fans is how much?

How can you involve your customers in the process? 

And secondly

How can you involve just not 1 customer but potentially thousands of customers? through a blog or video or crowdsourcing or….



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