Involve your customers in the process

September 23rd, 2008

Think Orange County Choppers

You get to see the whole process from:

  • Product Research
  • Idea creation
  • Mock ups
  • Final product

You get to capture the whole story of this bike. 

They don’t need to market the bikes, they have already done it through the tv show.

The only question for fans is how much?

How can you involve your customers in the process? 

And secondly

How can you involve just not 1 customer but potentially thousands of customers? through a blog or video or crowdsourcing or….

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