Tag Archives: numbers



Marketing by the numbers… and the numbers only

September 20th, 2010

Spam is a numbers game, spam enough people and someone signs up, people get more savvy, means you need to spam more people.

Spam really is the result of going by the numbers too much – the more we talk to the more we hope that someone converts.

Given the cost of email is so low it works (if you get enough people).

It really is the result though of a series of decisions, made by the numbers and the numbers only.  Please be cautious marketing by the numbers, remember to step outside them, question the assumptions that build the numbers – often there’s a lot there if you dig into it.  Otherwise you end up in a situation…that’s very spammy indeed.


People like numbers

December 17th, 2008

1,000,000 books sold

$25k/month

500 tonnes.

Numbers help provide a context and allows us to compare / contrast things.

Remember that and leverage it.

John Chow built his business off the back of showing people how to earn money off his blog.

Even once banned by google, he only grew, as people discussed the numbers.

Did you see how much John earned last month? its his highest month ever.

Share your numbers, especially the curious ones, with your customers.  It may be worth talking about.



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