Tag Archives: permission

Get Permission, Reduce Purchase Price

March 7th, 2011

For Seth Godin’s new book Poke the Box did a neat idea to support the early readers.

For every 5,000 people that signed up to his email list for the Domino Project and gave permission to be contacted he would reduce the Kindle pre-purchase price by $1.00.  By launch it had dropped right down to only $1.00.

Toyota is doing something similar in Australia with LikeMyRide, you enter the competition and like the page, for every like the price reduces by $5, the winner can then buy the new Toyota FJ for up to $20,000 off the purchase price.  Presumably (like Seth) they can then use the permission of the other thousands of people who signed up to to help them get their own FJ.

Nice framework for you to try, reward your early adopters, incentivise them to share and reward those recipients.  Also helps make your product launch a heck of a lot more exciting.

The Freedom of the Internet

October 4th, 2010

You don’t really need permission to do anything online, if you want to write about a topic, do it, disagree on a point, say so.

Don’t like a topic? Stop reading it.

The internet really is a world without permission, you can do what you want with essentially no barriers.  And this is a world that Generation Z is growing up in, I suspect consumers are going to get much much pickier over time.  Whether that’s for the better or the worse? Too early too tell but it’s definitely speeding up innovation (which is very very cool).

Just keep this in mind, as I suspect this a major point of tension between generations, different expectations of the world around us.

Exit through the gift shop

September 29th, 2010

This way please, “oh look we have photos of you, would you like to buy one?”

It’s the last and final gasp to grab some value from you after a tourist adventure or visiting a destination, it’s a way for you to remember.  It’s also when your most likely to grab something that symbolises that event.

The gift shop shouldn’t ever be the last we hear from you!

What about post event? 6 months later? There’s a market there.  Getting permission and having an ongoing conversation with those that visit.  Getting them on board and reminding them of the good times, sharing with their friends, sending them a note at christmas saying hey we could send a photo direct to your relatives.

Just Ask (for what you want)

August 2nd, 2009

You never know you may just get it.

I am the eldest of five kids, so in our household it was very much first in first served, if you wanted something you had to ask for it.

The analogy draws true for business, you are one of many, first in first served, if you don’t ask someone else will.

You’d be surprised at what happens just by asking, hey can I buy you a coffee? I have some neat ideas I’d like to run past you? or blatant I’d like your business what can I do to get it? Worst case you get a ‘no’.  Best case you get what you want.

So remember sometimes all you have to do is ask.

It's all about permission

March 24th, 2009

The world is full of interruptions, facebook, email, twitter, mobile, mail, tv.

They all rely on one thing that we give them.  Attention.

We can also take that away.

Attention is at the consumers disposal.  It always has been.  In the 21st century our attention is becoming increasingly scarce.

So you need to get permission.  Permission to send us a txt, permission to be in my twitter network, permission to send me an email.  

Guess what? I will only give you long term permission if you send me personalised and relevant experiences.

What are you doing all the way down here? You could:
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