The world is full of interruptions, facebook, email, twitter, mobile, mail, tv.
They all rely on one thing that we give them. Attention.
We can also take that away.
Attention is at the consumers disposal. It always has been. In the 21st century our attention is becoming increasingly scarce.
So you need to get permission. Permission to send us a txt, permission to be in my twitter network, permission to send me an email.
Guess what? I will only give you long term permission if you send me personalised and relevant experiences.