Tag Archives: spread message



Running a Twitter Campaign

December 21st, 2008

Twitter is a great platform for conversation. 

However how could you run a marketing campaign on it?

Criteria would be:

  • Remarkable content
  • Idea worth spreading
  • Of actual benefit to those who consume it

If you were to fulfill these, how could you spread the word?

Same as any strategy, plan, line up your chess pieces and execute.

My strategy would be around:

  • Have a series of tweets, to provide background information or arouse curiousity
  • A follow up tweet with the actual subject
  • Stimulate discussion tweets.

Then target 5 users in your niche to engage in it, with slightly different variations of the tweets.

An example would be:

  1. bwagy: checking out this cool video @bwagy sent me
  2. bwagy: hilarious, check out this video from @bwagy http://blog.bwagy.com
  3. bwagy: what did you think? watch it here http://blog.bwagy.com retweets appreciated

Of course this only works for the criteria above and with people you have solid relationships with.

It’s more of an initiative to maximise coverage of your first and second tier networks of your offering.

The next step would be to do multiple timezones within a 24 hour period to ensure global coverage.

You can then directly measure through tracking webpage visits and tweets (using search.twitter.com).

That’s what I would do if I was to try and get a message out over twitter.

This information is worth thousands to the right person so help spread it for me as its free 🙂

Update: Tweet this to share:

Running a campaign on Twitter http://tr.im/2j8k by @bwagy [make sure to add your comments when you tweet]




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