Tag Archives: tactics

Honesty is the best sales tactic

December 1st, 2009

Sales Techniques how do you sell someone on what you’ve got?

Honesty is the best tactic.  When you’re honest you feel confident in what you’re selling, it forces you to focus on customers that will receive excess value and builds a strong relationship with your customer.

You can apply the old tried and true sales circles etc but I’ll be honest they do work but they’re not for me.

In approaching sales in the back of my mind is:

  • A best result is where the client receives excess value (and no that doesn’t have to be from me).
  • If we don’t work today I want to have opportunity to work in future.
  • I want motivated customers who want to work for the long term.
  • I want clients I can proudly tell my friends about and that are going to help me in the long run.

Based on this thinking the sales techniques to trick / trap consumers isn’t the best approach.

Thus approacing each meeting with the idea:

  • Best for client
  • Both reap excessive value
  • Be honest
  • Straight up: this is what I’ve got, this is what it’ll do and here’s what you need to do next

Is going to arm you with a solid way to sell your product to the right people and grow your business.

Consumers are increasingly sophisticated they want to be looked after they can read a sales pitch and it makes them uncomfortable.  Transparency is the only winning approach.

Blogging Strategy, Updated Edition

January 26th, 2009

Over the last few days I have updated my Blogging Strategy.

With everything in life I research before leaping in.  I have been blogging off/on since 2003 so had the experience but I sought the ‘success factors’.

This updated revision covers what I have found by strategically looking at successful blogs and from my own learnings.

Sun Tzu said it best:

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”

I have drawn all the tactics used by myself and other successful bloggers into a comprehensive plan of action.

Follow the 25 Ideas in this Blogging Strategy and you will conquer.

How much would this be worth to you? Well at only $2/idea I am selling it for $47 USD.

(Ok my maths sucks its actually $1.88 an idea)

Let’s say you waste 2 hours a week for the next month as you fumble your way through.  At $20/hour thats $160 wasted.  You could have bought the book three times over!

My challenge to you is to take just five ideas from this book implement them and you will recoup the investment (and compound it) month after month.

Just so your not going hang on Ben what about a freebie? You can get the first 10 Ideas here for free (and have been able to for 6 months or so).

As I really appreciate you all, my loyal readers, I will offer this for only $25 USD (approx 47% off) for 48 hours only.  After that it will revert back to the normal price of $47.

 Update: this has now finished and is available at the standard price.

You can purchase below by clicking the buy now button.  You will receive your copy from me personally via the email you specify.  


Why not buy a couple of licences? Send a copy to your top clients.  Help them help you.  

Simply select a different option from the drop down box.  Contact me [email protected] to purchase a higher number of licences. 

If you don’t think this is for you, thats ok, but if I’ve helped you with any of my blog posts a few retweets, trackbacks or helping me spread the word is much appreciated.

Update: Oh before I forget as is my new years resolution 10% of proceeds will go through to my Kiva account to help provide micro loans to entrepreneurs in developing countries.

The No Strategy Marketing Strategy

September 4th, 2008

I meet a company every now and again that say we have no marketing strategy [and therefore we don’t do marketing].

Your wrong.

You do.

You have the No Strategy Marketing Strategy.

In every transaction your organisation engages in you are marketing. Why? you are communicating.

Each of these interactions results in a story being told.  This is a story about you.

Is this bad? Not necessarily.  

However if you are already doing something (without realising it) – surely you can deliver more value by providing a focused strategy.

Sun Tzu’s famous strategy quote:

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”

Everyone can replicate the tactics of your No Strategy Marketing Strategy…..

So flag your No Strategy Marketing Strategy and get to it (you have all weekend!).

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates