Gartner visualises the Hype Cycle, it’s excellent.
I often discuss this, as it’s during the Hype Cycle that we get distracted. ย Like email it’s easy to go off on a tangent but what’s important today?
Like the diffusion curve, understand where you lye on this.
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Thanks to RWW for bringing this to my attention.
As innovators we spend all our time just beyond the edge of the curve, in that unknown space, tearing things apart then rebuilding them and getting them along the curve.
Often though we forget our place, there’s a reason that it’s not taken off yet, it hasn’t moved along the curve.
I remember when Yahoo Voice was awesome back in 2000, it took a few years for the equivalent Skype to really take off.
Or the GroupOn (deal a day) craze has taken off, people have been trying that for years, you see you have to see where you lye of the curve.
Know your place and understand how you’re going to talk to the rest of the curve.
A lot of arguments, lack of business resources could be solved just by understanding the curve and your position on it. ย Go check it out on WikiPedia: Diffusion of innovations.
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Thanks to Babak_Bagheri for the image.