Ten Barriers to Marketing Success
May 20th, 2008Having worked with a number of Internet Start Ups over the years I have experienced these barriers first hand.
- Marketing viewed as an expense. Start / Stop.
- Wanting full control of content. Users MUST subscribe to access content.
- Every Search Engine Ad needs my Brand in it.
- Marketing is advertising. We don’t do that.
- Voice overs are a great way to engage [scare off] users.
- Instant results are best.
- All communications must include a sales pitch.
- Marketing is a mechanism to boost the entrepreneurs ego.
- Conversations starting with “If only….”.
- Entrepreneurs afraid of success.
On the flipside to break down these barriers:
- Marketing is an investment. Treat it as such. Continual investment yields the best results. (Ever heard of compounding?).
- Marketing is in every interaction in your business. Some companies marketing is that they focus all their energy into making a great product, think Google.
- If your holding the business back maybe its time to step aside.
- Trust the Marketing firm you’ve hired. If you can’t get someone you can!
- The cost of lessons learnt from mistakes is often less than the cost of indecision.
- Barriers restrict engagement.
Note: these are a minority, the majority of start ups get it.
Tags: internet marketing, marketing success, startups
This entry was posted on Tuesday, May 20th, 2008 at 5:26 pm. 