The Art of Free

April 19th, 2009

Giving away stuff for free is such a joy.

  • Advice
  • Coffees
  • Ebooks
  • Connections
  • Services & time

It is so relieving; not stressing about making a few bucks on an ebook, or negotiating rates for a hour long meeting.  Worrying I am not getting enough money. I don’t make any money off this and never intend to do so, I do it for fun. 

By deciding this is what I do for free.  This is where i make money and this is where I don’t.

It let’s me get those things done, no stress, then focus on those that make me money.

The crucial thing is the free doesn’t destroy business value, it forces you to focus on areas where you extract additional value.

What barriers can you destroy? To unlock what you have and just give it away for free? Be it reports, knowledge, ideas, systems…

Unlocking these expands your presence in your market and thus your opportunity to maximise the cashflow opportunities.

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