The Benefit of Local

February 9th, 2009

The world is seemingly getting bigger and bigger every day.

This leads us to think we should start our businesses going global day dot.

Yes you should.

But remember to get off the ground you need cashflow, and local business is the best business to get for a startup, you hold a location advantage over your competitor, which is gold especially for a new business with unproven success.

So exploit the local opportunity then use this core base of users to then go global.

Remember that:  go local, think global.

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2 Responses to “The Benefit of Local”

  1. paul Says:

    good point. i’d go a step further and say that being local (and isolated) you don’t even need to be that innovative – Trademe being the best example.

    Copied a concept but in a market that eBay wasn’t interested in… many companies in NZ bet the farm on that type of play

  2. Ben Young Says:

    Ah the Copycat Model, used quite a bit around europe as well.

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