February 10th, 2009

Today I coin a new word.  A breed of new entrepreneurs.  
The Marketrepreneur.

Sure you can already think of a handful, Richard Branson, Donald Trump, Robert Scoleliser, Seth Godin, Steve Jobs.

Marketrepreneurs are astute entrepreneurs who understand marketing begins at day zero and build it into EVERY part of the organisation.

Being innovative isn’t enough.  Especially if no one knows about it.

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