The human side of your business

September 7th, 2009

Sure the sales pitch work – it converts – generates dollars.  But do you show your human side?

You see having a real relationship with your customers means when things get tough they will hang in there (and vice versa).  Having strong relations creates a real loyalty and following.

Think of all the hoo haa around Apples products every 18 months and yet their dedicated users hang in there, why?  They have a strong relationship with the company.  And who would want to leave that?

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