The kids door

August 7th, 2019

In June I had a short trip to Spain and in San Sebastian found such a store with a children’s only door.

(As referenced in The Perfect Client)

It’s not the best photo but you get the idea. Once your child is in, you’re definitely going to follow.

Right here on the entrance it screams, this is for kids, we put them first. For people like that. Come on in.

It’s easy to think this is silly but it connects straight away. It’s that bold leap that we reward.

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