The mobile experience, is the inverse of desktop (kind of)

September 4th, 2015

So, I swapped to Mac, around 5 years ago now, I’d held out on Windows for a while.

One thing, I noticed was, on a Mac your workflow was more horizontal.

You Command Tab between apps, and kind of revolve around them.

But when I was on Windows, it was more start + stop.

You minimize and open Windows.

But so, when you play with Windows Mobile, it is more like the Mac experience and ironically IOS is more like the Windows experience (start + stop).

It’s just an interesting thought, some of these formats work better at different parts of the lifecycle. As your users become more expert, you can evolve the experience, the challenge is keeping that sense of mastery whilst making it easy to start from scratch.

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