This is a post about no posts in a while and how I got started in New York

October 3rd, 2014

There has to be one right? This is it.

A few friends & readers have been prodding – where are the posts? What’s been happening.

So, lets get up to date.


15 August 2013

My wife Esther & I shifted to New York, to help establish an offshoot of Young & Shand, our product division. Our long term focus has been to build a global business from New Zealand. To do that, you need to find scalable intellectual property. So as Y&S has grown, where we couldn’t find off the shelf products we’d build them.

Long story short, Nudge was our first that had momentum. So, that was my focus.

Arriving up here, the aim was to get meetings, get the product in front of it and sell it. Boom! Then golf.

Well not really – but so I did the first 100 or so meetings, we got mainly no, a few yes. Those that said yes we went into a few campaigns but they fell apart, for a number of reasons. The key thing was, in a more specialized highly scalable market our product was doing too much. We had too many features and then by consequence not enough impact.

So we had to slim down the product, so we did that, finding a feature which was innovative yet untapped in the US. So we built a very lite (and ugly version) to prove the case. Upon doing so, the pitches began again, rustling up meetings. We got our first case study.

This helped us validate the feature set, the use case, and off we begun iterating, since then we have narrowed the focus down further and further, whilst removing features increasing impact, focus and value.

So that’s what I’ve been doing – tearing down obstacles. It’s been a big adjustment, doing business in the US is as culturally different to New Zealand as doing business in Thailand, as an entrepreneur I’ve had to adapt; change focus, had to start from scratch – building a brand, a network, a new way of doing business. As well as uprooting my personal life, meaning new habits (new food), social life.

In short an incredible year of change.

And now it’s time to share some of those learnings, adjustments and what we’re up to now. So I’ll keep them coming through. And if you’re on Medium, here’s one long post [17 min read time], on my big goal this year.

Talk soon.


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