Turning Customers into Fans
October 1st, 2008This is on the tip of everyone’s tongue at the moment.
How do you turn your customers into fans?
Fans will rave about you. ย Tell their friends. ย Sell your product for you.
There is no perfect mix, but some questions I would be asking myself are:
– Who are the key influencers whom use my product?
– How can i excite them about my product?
– Am i excited about my product? Why?
– Are you the best? or the worst? Either way. ย Pick a spot at each extreme.
– Am i selling the sizzle? do customers know what the sizzle is?
– Have i provided a platform or catalyst for customers to become fans?
– Have i provided tools for my customers to become fans (blogger kits, graphics, competitions)
– Is my product actually making their life better? am i helping them?
Tags: customers, fans, influencers, loyal fans