Volvos Vision

March 25th, 2016

“Our Vision is that no one is killed or injured in a Volvo in the year 2020″

Incredible, breathtaking to take that much responsibility – and to lead a company that way. It’s a mission grounded in the companies history of safety but also one that moves it forward to an inevitable future.

It made me think about this quote I saw on Twitter the other day, from a famous football coach Vince Lombardi:

Perfection is not attainable, but if we chase perfection we can catch excellence.

You can read more about the Volvo 2020 vision here.



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