I’m talking about new unchartered ideas. Ideas that are being executed for the first time.
They fit in at the head of the curve, where everything is new, the cost of change is low and change is rapid. Indicative of new projects (can be within a large organisation), early stage and smaller companies.
Systems Ideas, ideas that have been executed many times & have a set of steps to build & demonstrate value fit in here. The cost of change is higher, thus a systemised idea fits in & is more effective. Indicative of maturing / larger companies.