It’s about spreading consumption.
- 2 for 1.
- Happy Hour.
- Early bird.
All mechanisms to flatten the consumption curve, that is pull it up where it lacks.
They’re not only for restaurants & parking either. You could look at:
- Cheaper rate for longer timeframes.
- Discount for cash upfront.
- Get 2 for 1 if you bring someone who hasn’t been before.
- Cashback if you refer the next customer.
What could you do to change that?
Tags: 2 for 1