Paying for the attention of the exact same people over and over.
It’s a habit that marketers have fallen into. Yes we should use the opportunities available to get our message out there.
But do we really need to keep paying exorbitant sums of money to talk to the same exact people? Probably not.
Simply ask for permission. Permission to talk to them again.
It doesn’t necessarily mean we stop doing the former, it’s just we are missing out on massive value from the latter, the exact people that want to hear from us, that care about us.