In creating change, your job is to make things easy

December 13th, 2011

People speak of Steve Jobs & his reality distortion field.

If you’re in the business of change, it is your job to make it easy.

Break it up, provide the path, make it super easy for people to take the first step & get started.

Ultimately they may go off the path but it’s easy to readjust and get them back on it.

If you can do that, synthesise big ideas, make it easy to understand, get started & take part. You’ll be massively effective.


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