Creates a mesmerising experience by keeping on message, low language level, summarising and repeating through stories.
Old Point, Reason, Example, Point.
It’s very basic, it’s hitting those basics which makes it effective.
And also hard, as instinctively you want to wow through whizz bang, way out there stuff, however if you have a choice between the two, stick to the basics.
[Just my notes on reflecting some of the better speakers I’ve seen over the years]