Every christmas there are two I remember:
- The Salvation Army, they provide cheer and good will by having the band play christmas carols. I really enjoy this and typically give them a few dollars.
- Cruelty against Animals, they typically dress up in dog costumes asking for money.
(Note: I ran into both of these within 10 minutes of each other a weekend before christmas.)
One of these is providing a positive experience and thus building their brand and goodwill. The other is hassling consumers and destroying brand value.
I daresay the collections for the former are much higher than that of the latter.
I do not hold anything against the cause itself I just think they could be doing it better.
How about having big cute dogs out in public to pat? Or having some dogs doing some tricks, or show huge photos of animals that have been saved.
As honestly when we (yes you and me) are stressed, pushing through the crowds, doing our shopping, the absolute last thing we want is something to make us feel guilty. We are already wired! Try and cheer us up.
The Salvation Army certainly are….