The (subtle) Art of Persuasion
May 21st, 2009I was at a launch party last night – now they had some cards at the bar with some neat stories. Whilst I waited for my drink I purposely flicked through them, grabbed three out and showed them to my friend.
There was a guy in front of me waiting, he watched this, I chit chatted back and forth, then flicked back through the cards checking to see if I had them all. I then pulled a couple out and left them on the bar for others to read.
Now I have to admit – I did this purposely to draw attention to the cards to the person in front of me. Sure enough within 30 seconds he reached over, grabbed one, then flicked through to grab all the different colours.
Not only had I planted the seed that they were worth looking at – for whatever reason you need to get all three colours. A bit cheeky but fun.
The subtle art of persuasion.
Tags: behaviour, marketing, persuasion
This entry was posted on Thursday, May 21st, 2009 at 7:08 pm. 
May 21st, 2009 at 10:01 pm
Reminds me of a time when a musician friend caused an argument between friends. He was playing his guitar and gradually amping up the emotion and anger with his music. It was amazing because I nearly punched a good friend that night. He stopped playing and burst out laughing.
I completely understand what you are talking about!
May 24th, 2009 at 6:30 pm
Did you know Pop music is engineered to match your heart beat – then increase it as the song goes on. This creates a rush. Part of the reason they are so popular – similar to what you have described.