bwagy, the blog of Ben Young

Creating a repetitive behaviour is a surefire way to solidify your product.

Yet how can you establish a new behaviour? Or remind your customers of it?

Slide your product back into their routine with freebies.  Give away a sample of your product in the right place at the right time.

Sell chewing gum? Give a stick of gum with every bill at a restaurant.  Create the routine of paying the bill and getting some gum.

Sell hand sanitiser? Have a free dispenser outside public toilets.  Remind consumers that they need your product.

Sell shoe nugget? Give away free samples with every pair of leather shoes sold.

Sell body wash? Give away samples at the gym.

The list goes on…. apply it to your industry.  The point I am making here is consumers often forget about your product – so give them a kind reminder.  They will appreciate it.

I was at a launch party last night – now they had some cards at the bar with some neat stories.  Whilst I waited for my drink I purposely flicked through them, grabbed three out and showed them to my friend.

There was a guy in front of me waiting, he watched this, I chit chatted back and forth, then flicked back through the cards checking to see if I had them all.   I then pulled a couple out and left them on the bar for others to read.

Now I have to admit – I did this purposely to draw attention to the cards to the person in front of me.  Sure enough within 30 seconds he reached over, grabbed one, then flicked through to grab all the different colours.

Not only had I planted the seed that they were worth looking at – for whatever reason you need to get all three colours.  A bit cheeky but fun.

The subtle art of persuasion.