Establishing Behaviour
June 14th, 2009Creating a repetitive behaviour is a surefire way to solidify your product.
Yet how can you establish a new behaviour? Or remind your customers of it?
Slide your product back into their routine with freebies. Give away a sample of your product in the right place at the right time.
Sell chewing gum? Give a stick of gum with every bill at a restaurant. Create the routine of paying the bill and getting some gum.
Sell hand sanitiser? Have a free dispenser outside public toilets. Remind consumers that they need your product.
Sell shoe nugget? Give away free samples with every pair of leather shoes sold.
Sell body wash? Give away samples at the gym.
The list goes on…. apply it to your industry. The point I am making here is consumers often forget about your product – so give them a kind reminder. They will appreciate it.
Tags: behaviour, fmcg, innovation, marketing, new product development, repetitive behaviour, word of mouth
This entry was posted on Sunday, June 14th, 2009 at 11:56 pm. 
June 15th, 2009 at 8:19 am
only applies to FCMG, Nikon definitely won’t give away free cameras 😛
I see your points, it’s about to let customers know about the value of the product
June 15th, 2009 at 4:00 pm
@Joel Definitely – however Nikon could do the same thing, every time you get photos processed they could give you something? Or if you uploaded to flickr they could pop you a message saying hey we see your using our Camera and go from there.