December 8th, 2008

All communications are in a context.

The music I listen to in the cafe.

The no natural light supermarket

Whether i’m passively watching television or watching a movie.

It’s all within a context and that context influences your message.

The fact that this is delivered via my blog vs the local paper influences the content and the received message.

Now imagine your customer, where they will engage, what is the context, now build that into your message.

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