If there’s enough people doing it, you will find what you’re looking for. It’s a self-fulfilling prophecy as people will want that attention and try to monetise it.
It’s the same with interest in any area, you can probably find people/books/ideas to re-inforce it…
That’s why knowing and keeping an internal scorecard is so important, what is of value to you, what do you or your organisation stand for, identifying where you do/don’t stand and sticking to them.
Just because there are enough people doing it, making money (or look to be successful), doesn’t mean it’s for you.
Tags: opportunity evaluation